Information as for  art. 13-14, EU Reg. 2016/679 (European Regulation regarding personal data protection)


The B 4 LIVING SPA, with registered office in via Direttissima del Conero, n. 51 – Cap 60021 Camerano (AN), VAT number 02595260429, as Data Controller (hereinafter, “Owner”), informs you pursuant to art. 13-14 of the EU Regulation n. 2016/679 (hereinafter, “GDPR”) that your data will be processed in the manner and for the following purposes:


1.   Subject

The Data Controller processes personal identification data (for example, name, surname, company name, address, telephone number, e-mail address, bank and payment details) – hereinafter, “personal data” or even “data”) communicated by you or on the occasion of the conclusion of a contract or registration on the website or during fairs and various events. Particular (sensitive) data referred to in art. 9 of the GDPR.


2.   Use of data collected

Your personal data are processed:

A) without your express consent art. 6 GDPR, for the following purposes:

– fulfillment of pre-contractual, contractual and tax obligations deriving from existing relationships with you;

– compliance with the obligations established by law;

– exercise of the rights of the owner, for example the right to defense in court.

B) only with your specific and distinct consent (Article 7 of the GDPR), for the following Marketing Purposes:

– collection, processing and storage of the personal data that you have provided to us in order to target and improve as much as possible all the activities of B 4 Living;

– use of the personal data you have provided to us for marketing and promotional purposes specific to B 4 Living (for example market research, promotional, advertising, information initiatives, for example through e-mails, newsletters, post, sms, telephone contacts, etc.);

– communication of your personal data to commercial operators (for example resellers) of B 4 Living.

We inform you that if you are already our customer, we can send you commercial communications relating to the Controller’s services and products similar to those you have already used, unless you disagree.


3.   How we use data

The processing of your personal data is carried out both on paper and electronically and / or automatically.

The Data Controller, in compliance with privacy and current regulations, retains personal data for 10 years from the last processing.


4.   Access to data

Your data may be made accessible for the purposes referred to art. 2.A) and 2.B):

– to employees of the Data Controller, in their capacity as authorized for processing;

– to external data processors who carry out outsourced activities on behalf of the Data Controller (by way of example, professional firms, consultants, communication companies, etc.)


5.   Data communication

Without the need for express consent, the Data Controller may communicate your data for the purposes referred to in art. 2.A) to administrative / judicial bodies and authorities by virtue of legal obligations.

These subjects will process the data in their capacity as independent data controllers.

Your data, subject to your authorization as indicated above, may be disclosed to marketing companies and commercial operators (for example resellers) of B 4 Living.

Your information will not be disseminated.


6.   Data transfer

Personal data is stored on servers located within the European Union. In any case, it is understood that the Data Controller, if necessary, will have the right to move the servers even outside the EU. In this case, the Data Controller ensures from now on that the transfer of non-EU data will take place in compliance with the applicable legal provisions and that an adequate level of protection of personal data is guaranteed based on an adequacy decision, on defined standard clauses. by the European Commission or on Binding Corporate Rules.


7.   Data provision nature and no response consequences

The provision of data for the purposes referred to in art. 2.A) is mandatory. In their absence, we will not be able to guarantee the services of art. 2.A).


The provision of data for the purposes referred to art. 2.B) is optional. You can therefore decide not to provide any data or to subsequently deny the possibility of processing data already provided: in this case, you will not be able to receive, for example, newsletters, commercial communications and advertising material relating to the Services offered by the Data Controller. However, you will continue to be entitled to the Services referred to in art. 2.A).


8.   Rights of interested parties

In your capacity as an interested party, you have the rights referred to in art. 15 GDPR and precisely the rights of:

  1. obtain confirmation of the existence or not of personal data concerning you, even if not yet registered, and their communication in an intelligible form;

  2. obtain the indication: a) of the origin of the personal data; b) the purposes and methods of the processing; c) of the logic applied in case of treatment carried out with the aid of electronic instruments; d) the identity of the owner, managers and designated representative pursuant to art. 3, paragraph

GDPR; e) the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as appointed representative in the State, managers or agents;

  1. obtain: a) updating, rectification or, when interested, integration of data; b) the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including data which need not be kept for the purposes for which the data were collected or subsequently processed; c) the attestation that the operations referred to in letters a) and b) have been brought to the attention, also as regards their content, of those to whom the data have been communicated or disseminated, except in the case in which this fulfillment is proves impossible or involves the use of means that are manifestly disproportionate to the protected right;

  2. object, in whole or in part: a) for legitimate reasons to the processing of personal data concerning you, even if pertinent to the purpose of the collection; b) to the processing of personal data concerning you for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication, through the use of automated call systems without the intervention of an operator by e-mail and / or through traditional marketing methods by telephone and / or paper mail. It should be noted that the right of opposition of the interested party, set out in point b) above, for direct marketing purposes through automated methods extends to traditional ones and that in any case the possibility remains for the interested party to exercise the right of opposition also only in

part. Therefore, the interested party can decide to receive only communications using traditional methods or only automated communications or neither of the two types of communication.

Where applicable, it also has the rights referred to in Articles. 16-21 GDPR (Right of rectification, right to be forgotten, right to limitation of treatment, right to data portability, right of opposition), as well as the right of complaint to the Guarantor Authority.


9.   How to exercise the rights

You can exercise your rights at any time by sending:

– a registered letter with return receipt a: B 4 LIVING SPA – Registered office: via Direttissima del Conero, n. 51 Zip code 60021 Camerano (AN);

– an e-mail to

The Data Controller is B 4 LIVING SPA

The designated DPO is Mr. MIELE Enrico for contacts:


10.   Any changes

This information may be subject to changes. If substantial changes are made to the use of the data communicated by the Data Controller, the modifications will be notified to the interested party by publishing them with the utmost emphasis on their pages or through alternative or similar means.